Lamps - hotels The Usual

2023

At the end of 2021, we were consulted by Hamburg-based interior design agency JOI-Design to create bespoke furniture elements for a new hotel brand, The Usual.

Boutures was chosen to design and manufacture the lampshades, for which we proposed the solution VBA évolution teinté masse, a composite made from 80% recycled badminton shuttlecocks.

In 2024, the first two hotels opened their doors in Brussels and Rotterdam: for these projects, we recycled 6743 badminton shuttlecocks, creating 481 lampshades in 2 bespoke colors: terracotta and yellow.

The Usual claims to be much more than just a hotel - it's a new way of traveling, designed for those who want to make a difference while exploring the world. Imagined by JOI-Design, the hotel offers an experience that emphasizes "regenerative hospitality", for a positive impact on the planet and local communities.

Every detail has been thought through: eco-designed furniture using many natural or recycled materials, water-saving initiatives, renewable energy and local, vegan and vegetarian cuisine.